REACH CUSTOMERS THAT ARE LOOKING FOR YOU
With thousands of search engines at our fingertips, According to the trusted research firm Sanford C. Bernstein, about 75 percent of households in this country have Internet access. At the same time, in the last five years the number of people doing online shopping has grown approximately 30% each year. It is not surprising, therefore, that more and more companies are abandoning the printed Yellow Page ads and devoting more of their marketing dollars to buying advertising on the Internet.
Besides the simple fact that more people are using the Internet to search for products or services, there are other advantages to advertising on the Internet:
It allows your business to connect immediately with those who are looking for a particular product or service that you may provide. They may be searching for a "Chicago malpractice attorney," a "Virginia realtor" or a "physician in Boston." They may need a "Spaulding baseball glove" or "Firestone tires." Whatever the item, they will find you right away if you advertise strategically.
You can make changes to your advertisement or your campaign at any time. You might want to announce a new product or a weekend sale. You might want to increase your budget or insert a new website. Unlike a Yellow Page ad, you are not locked in for a fixed period of time.
On the Internet, you can differentiate yourself from your competition with the strategic use of certain "keywords." With the Yellow Pages, when someone looks at your general category, they also see advertisements for your competitors;
Internet advertising lets you track how many people actually looked at your ad.
Approximately 80% of web visitors use a "search engine" such as Google, Yahoo or AOL as a starting point to find products or services. There are over 5 billion searches in the U.S. every month.
Unfortunately, trying to buy advertising on these search engines can be a very confusing process and it is easy to waste a lot of money. You first have to decide which search engine you are going to place your advertising with - not always an easy question to answer. Once you select a search engine (or engines), you then have to deal with a different process for each engine. It is a daunting task for a businessperson with little expertise in the Internet. As a result, many people wind up wasting a lot of money placing ineffective advertising, spending a lot by hiring an advertising firm or just giving up altogether.